2 Citizen takes Options

Here we initially presume that options can be de -fined and delivered by the producer in isolation. Such a view is simplistic but for now it serves to focus the conversation.

The options in a fixed choice must be comprehensible to the citizen in terms of making picks within a limited range of dimensions that are already understood.

The citizen may or may not understand the implications of any particular option against individual needs/wants/constraints/possibilities.

How a given option will "fulfill" the citizen is the first dimension of Conversations for Design.

Degree to which a citizen is likely to make a purchase for the right reasons is proportional to the ability to exercise his/her imagination in understanding what the product/service would actually be like to use.

Technologies exist for the citizen to understand a choice by "trying it on".