2 Citizen takes Options
Here we initially presume that options can be de -fined and delivered by
the producer in isolation. Such a view is simplistic but for now it serves
to focus the conversation.
The options in a fixed choice must be comprehensible to the citizen in terms
of making picks within a limited range of dimensions that are already understood.
The citizen may or may not understand the implications of any particular
option against individual needs/wants/constraints/possibilities.
How a given option will "fulfill" the citizen is the first dimension
of Conversations for Design.
Degree to which a citizen is likely to make a purchase for the right reasons
is proportional to the ability to exercise his/her imagination in understanding
what the product/service would actually be like to use.
Technologies exist for the citizen to understand a choice by "trying