New Strategic Possibilities through Changing Language
The following frames capture the essence of a workshop held Vienna in November 2003, sponsored by the American
Society for Cybernetics and the Heinz von Foerster Society, concerned with the necessity for focusing on language to bring about organizational change .
The workshop is based
on a publication from Sun Microsystems that applies cybernetic
principles to the complexities of customer relationships in changing
markets, called Notes on the Role of Leadership and Language
in Regenerating Organizations [PDF 150K]
The languages of the manager
and entrepreur are different.
Language enables conversation,
and therefore all agreements, and therefore all transactions.
What conversations are prerequisites
to enabling change in any organization?