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    from Searching for Understanding: Improving Internet Search

    II. Three phases of user shopping confidence

  • confidence that I understand enough about the domain AND MYSELF in
    that domain [the meaning I make of it, including my values and
    priorities] to look into possible products
  • confidence that I understand enough about the POSSIBLE PRODUCTS to
    choose one, and
  • confidence that I understand enough about vendor choices and price
    options to choose where to buy
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