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Notes on the Role of Leadership and Language in Regenerating Organizations Click to download the PDF This small publication, "the little grey book", applies cybernetic principles to customer relationships in changing markets. It was the result of close collaboration among Hugh Dubberly, Peter Esmonde, Michael C Geoghegan, and Paul Pangaro, produced for Sun Microsystems. It has implications for organizations that face change—namely, every organization—and provides both an explanation for why great companies fail, and how they can avoid failure. Click here for additional spreads of the book. Related Links For a discussion of the nature of organizational change and how to execute an 'innovation agenda', see the hypothetical plan [PDF] constructed as if for a client. For a more rigorous presentation on limits to organizational learning, see a paper on the application of Ashby's Law to social systems, titled Design for a Self-Generating Organization. Innovation, Language and Organizations, given at Instituto ITAÚ Cultural, São Paulo, Brazil, July 2008 Models of Innovation and Interaction, given at City University of New York Graduate Center , March 2008 A Model of Innovation in the form of a concept map, written by Hugh Dubberly, Nathan Felde, and Paul Pangaro, produced by Dubberly Design office for the Alberta College of Art and Design